China's metal packaging industry, the downstream industry is mainly food, beverage and other fast-moving consumer goods industry. With the escalation of the consumption pattern in China, fast moving consumer goods industries, the various segments of the industry concentration degree also gradually increased. In addition to the minority has the absolute advantage of brand company formed a certain degree of oligopoly, many enterprises in the industry to compete fully. For most small and medium-sized metal packaging manufacturing enterprises, in the face of the downstream customer bargaining power is relatively weak, to the downstream customers to pass the cost of space is relatively limited. Therefore, adverse changes in the downstream industries will on the small and medium-sized metal packaging company profitability have a greater impact. Advantage of metal packaging enterprises downstream customers are mostly large and high quality customers, these customers have high brand awareness, profitability, the quality of metal packaging and supply stability with high requirements. Customers strictly select high-quality metal packaging industry leading enterprises, and with the establishment of long-term, stable strategic cooperative relations. Advantages of metal packaging enterprises rely on their own technology, management, cost scale advantages, and customers to form a positive cost of interaction and pass on. Based on this, when adverse changes in the downstream industry, the advantages of metal packaging business profitability is relatively limited. Food and beverage industry, especially the soft drinks industry and beer industry, is the largest downstream market of metal packaging industry. In addition to metal packaging materials, soft drinks and beer industry also uses other packaging materials, including plastic, glass, including. Due to the high strength of the metal packaging, not fragile, blocking high, coupled with metal cans with convenient transportation and use of, soft drinks industry and beer industry development will be of metal cans produced greater demand, thereby stimulating metal packaging container manufacturing industry further development. In the soft drinks industry, metal cans have been the major manufacturers widely used fruit and vegetable juice, carbonated drinks, milk beverage, plant protein beverage and tea drinks, such as product packaging; and in the beer industry, metal cans and cans of beer has become convenient, fast and safely enjoy beer.
