In March 20, 2016, Origen, vice president of Chen Yufei attended the China's first light drink Summit Forum and the body can coconut water sports drinks new conference". Conference, the key leading enterprises in Fujian Province Kang taste announced that took the lead in the domestic launch of the new development of coconut water sports drinks and help enhance the visual acuity of BV mulberry fruit drinks.
As China's largest metal packaging enterprises. Org and Kang taste established long-term strategic cooperative partnership, the cooperation process has been transferred to industry anecdotes. Origen provides integrated services from product design, packaging production to production technology support, so that the flavor can be more focused on brand building and marketing, to maximize the benefits of brand. In early 2015, Origen and Kang Wei jointly launched the first differentiated packaging products - 960mL fruit juice beverage cans, received a huge market response and good sales. In order to taste the company's new profit growth point, Origen will also introduce more differentiated packaging, and gradually put into operation.
You can drink on the day of the conference, Origen and kangzhiwei also launched a joint "Internet plus" innovative marketing mode -- a bottle of a code, namely the use of the Internet marketing can be two-dimensional code body beverage in the bottle cover, let the brand consumer direct feedback, so that consumers get the most tangible benefits. "A bottle of a code is Austrian Ruijin 2016" into an important project of Internet strategy, but also help the body can drink sold the key. Org will give full protection project perfect landing, let a bottle of a code to open the Internet era of fast consumer goods marketing new pattern.
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